"Over the last couple of months, we've been doing research [that] found that most people in the U.S. will not watch a movie, or anything much longer then [sic] 20 minutes, on a device that has a screen under 3 inches".

"Our research has shown that people will watch short video clips, such as 2- or 3-minute videos from YouTube, or music videos or TV shows that, without commercials, are only about 20 minutes long. Very seldom do they actually sit and stare at a small screen for any serious length of time".

"Watching moving images on a small screen for long periods of time is difficult for even young eyes, and it's nearly impossible for old geezers like me. Surely, this type of video watching must cause some type of eyestrain".

"Although movies have sold well on iTunes, we found that very few people will watch an entire movie on an iPod in one sitting. Instead, people 'snack': They watch the movie in chunks of time that are tolerable to the eyes and their personal schedules, often while waiting in lines at stores, in airports, or during a commute".

"That is why I believe Apple's new nano, with its video support (albeit on a tiny 2-inch screen), will not only be Apple's best-selling iPod this fall, but will set records for any device in this category". Read