"Apple isn't the biggest consumer electronics company, nor the most profitable," Mike Elgan writes for Computerworld. "So what do I mean when I say it's the No. 1 consumer electronics company?" "Basically, you can divide consumer electronics companies into two groups: Apple, and everyone else. Apple really is that different. Its influence on global design is many orders of magnitude higher than its nearest competitors. It engenders customer loyalty significantly greater than that earned by any other company in the consumer electronics space," Elgan writes. "It's no accident, and it's not a passing phenomenon," Elgan writes. "Apple knows something that other companies don't. Here are the eight secrets that make Apple the best company in the industry." 1: Engineering supports design -- no exceptions Elgan writes, "Most surviving consumer electronics companies know and use at least one of these secrets. But Apple is the only major company I can think of that employs all of them. And that's why Apple is No. 1." Read
2: Fewer is better
3: The experience is the product
4: The product is the product
5: You can't please everyone, so please people with good taste
6: Leave the past behind
7: Product names are important. Really important
8: Group affiliation is the driver
