A new survey conducted by the eagle research group says Zune owners may not be all that satisfied with their purchase.The survey shows that 70% of those questioned did not have a firm loyalty to Zune and intended to switch to an iPod or iPhone when their current phone contract expires.

The survey went on to say that the most compelling features of the iPhone was the ability to swipe through music play lists easily and of course making phone calls.

Of the 30% of people unwilling to switch brands to iPhone the most common reason given was a lack of music storage, 43% and the dislike of all things Apple, 22%.

Apparently Zune buyers are no different than any other consumers when it comes to buyers remorse with 36% saying they would not have purchased Zune if they knew Apple would produce such a ground breaking product as the iPhone.

Perhaps the most interesting part of the data is that 3% of the survey group was affiliated with Microsoft as either employees or contractors.